Design to help square pegs create square holes. 


Let’s face it…the world has wayyy too many round holes. ;)

And most of us go through life trying to fit into those round holes that somebody else has drilled for us.

The problem? We're not all round, but we often think that’s all there is. Then we wonder why it doesn't fit. Why we don't fit in. Yet many of us go through life feeling out of place, endlessly searching for that perfect job.

If you’ve been job hopping rather than hopping out of bed in the morning excited to do the work you’re meant to do…maybe the perfect job for you doesn't exist.

Maybe it's time to create it.

The beautiful thing is that today, we can do this, anywhere you are in the world. To create your place in the world where everyone else seems to have found theirs. And to know that you too, are here for a reason.

Today it’s easier than ever before to do what you love, and you don’t even have to pay a lot to get started.

You can do it now. But only if you're ready. And if you'll let me.

It might take a few goes, we won’t know until you start. And there’s 1,001 ways to get there…and my favourite mode of transport is design.


I'm here to be your guide and show you how to do all the things (logo and graphic design, branding, websites, and advertising).

I want to show you how I used the power of minimalist design to build my own business and help others boost their brands.



NOUN | plural: createrati /ˌkriːeɪtəˈrɑːti/; singular: creatérateur /ˌkriːeɪˈtərɑːˈtəː/

people interested in using imagination or original ideas to create something.

creators / creatives / artists / artisans / musicians / thinkers / dreamers / doers / dabblers / cosmopolites / innovators / inventors / game changers


createrati principles



Design theory based on essentialism and nature itself, that stands the test of time.


Minimalist design principles that makes space and gets maximum impact.


With a repeatable Evolution Framework designed to grow your business or start new ones.


Minimalist design that takes you places.

GET STARTED WITH A CHOICE OF THREE ROUTES designed to match your preferred travel style.


Premium Economy

When time > money.

Starters, startups, and explorers who have more time, little runway and want to spend as little as possible. Those who like to take their time to explore unknown laneways on their own so they can figure out which ones they like. Get the guidebook, without the guide.

I’ve created some free and low-cost resources to help you get started.

Business Class

When time = money.

For the Movers who are ready to take off, or have taken their businesses off the ground, and want to keep a level of independence and the space to map out your brand growth. Get complete flexibility to design your own as well as know exactly when and what to say when you’re ready to hire a designer, or even become one yourself, and have someone to call at the push of a button.

First Class

When time < money.

For the Shakers who want to cruise at the highest altitude, fly high and focus on growing their biz.  Bespoke brand identity design, website and advertising campaign served on a platinum platter.

Bespoke Brand Identity packages start at five figures.


Not sure which option to choose?

Let’s chat!